Chelsea-based menswear tailor Oliver Brown has announced it will donate 5% of profits from the sale of all accessories from its Royal Ascot Collection to the Injured Jockeys Fund.
Kristian Robson, proprietor of Oliver Brown, designed the collection, which includes British-made woven silk braces and pure silk ties in collaboration with Royal Ascot, to encapsulate the unique charm and sartorial elegance of the world’s most prestigious race meeting.
He said: “Oliver Brown is privileged to be supporting the Injured Jockeys Fund to help raise funds for this deserved charity, which provides invaluable support to those at the heart of the racing world.”
Juliet Slot, Ascot’s Commercial Director, said: “We proudly support the valuable work of the Injured Jockeys Fund, both at Ascot racedays and for the duration of Royal Ascot. In 2017 we raised more than £20,000 through initiatives, such as donating £1 from every fine dining cover sold and inviting IJF tipsters to entertain and educate racegoers during their day at the races.
“Oliver Brown’s initiative to further raise funds and awareness complements our own work with the IJF and we whole-heartedly support the campaign.”
The Injured Jockeys Fund is delighted that Oliver Brown and Royal Ascot have chosen to donate and kindly support us in this new, innovative way
The Injured Jockeys Fund’s Paul Taplin commented: “The Injured Jockeys Fund is delighted that Oliver Brown and Royal Ascot have chosen to donate and kindly support us in this new, innovative way. Oliver Brown and Royal Ascot are synonymous with fashion and style, setting the tone for British racing.”
The collection will be on sale at oliverbrown.org.uk and in the flagship Oliver Brown store located at 75 Lower Sloane Street in Chelsea. The collection is also available at Ascot, within the shops located in the Royal Enclosure and Queen Anne Enclosure for all five days of Royal Ascot, and within the Cedar Tree and Parade Ring shops for the remainder of the Flat season.