The Goffs Group has announced the creation of Goffs Online, a new online-only sales facility that will hold its first auction immediately after the Doncaster Summer Sale that is set to be held July 28-30.

Goffs will hold its first online auction in the same week of the Doncaster Summer Sale, which for 2020 has replaced the Spring Store, Spring Horses in Training, Point-to-Point and August Sales.

Goffs Online Sales will be timed auctions that will be held over a 48-hour period with contact details listed for each horse so prospective buyers can inspect the lots prior to the sale.

All lots will be sold with veterinary certificates to ensure transparency and confidence in the medium.

Entries for the first Goffs Online Sale will be coordinated by Goffs UK following the combined Goffs and Arqana 2020 Breeze-Up auction and will be published online only in advance of the Doncaster Summer Sale.

Henry Beeby, Goffs Group Chief Executive, said: “Goffs Online is an exciting new initiative for Goffs and is something we have been exploring for some time. Online sales are proving a big addition in our industry around the world and the new realities surrounding Covid-19 has meant there is now greater demand for this service in the UK and Ireland.

“Goffs Online will be a timed online auction platform that will function much like our live online bidding service which will be used at the upcoming Goffs/Arqana 2020 Breeze-Up Sale, Goffs UK Summer Sale and Goffs Land Rover Sale in the first instance, so many buyers will be familiar with its look and feel when it makes its debut.

“In recent weeks we have carried out a number of trials to ensure Goffs Online is user friendly to even the most non IT-literate client and we will continue to fine tune it over time.

“More details on the sale regarding entries, its workings and bidding online will be released early next month following the Goffs/Arqana 2020 Breeze-Up Sale. Given this is a totally new outlet for selling horses, we encourage our vendors and buyers to contact the Goffs teams in the UK and Ireland if they would like to know more.”